May 12, 2010
Tips to increase your brand awareness
Build Brand Awareness with the Google Content Network
In this economy it is very difficult for small businesses to get their messages or products across to their customers because of the lack of financial spend. This is where big brands hold the advantage over small businesses. Especially after the recent announcement of Google to give extra care for big brands, it will become more and more difficult for small businesses to promote their products on Google through Internet Marketing.
So how do small businesses compete with the big brands then? Google might have said they will be giving extra care to big brands but to be honest I haven’t really seen any changes in digital media where there has been a situation where big brands have been given extra care by Google. I still believe small businesses can compete with the big boys by the help of Google’s very own pay per click toy called Adwords. These tools will certainly give opportunities for small to medium sized businesses that are in competitive market such as promotional products, cars, insurance, gambling and many more.
There are many ways in which a company can look to promote their services and products. I will put it in two categories one category is through Offline Marketing and another is through Online Marketing.
Online Marketing covers Websites, Pay per click campaigns, Email Marketing, Search Engine Optimisation and Article Marketing. Offline Marketing covers newspapers adverts, radio and TV adverts, leaflet advertising, magazine adverts, promotional pens, t-shirts and mugs. These days there is one more way of promoting your business that is through Social Media Marketing which comes under Online Marketing. Social Media tools such as Facebook, Digg, Twitter, StumbleUpon, Delicious, Reddit and many more has helped many big brands to build their followings on their profile. How they work this is – create social media profiles then somehow get many people to follow your profile so that they can read your current promotion of your services or products. Social Media is performing really well and millions of people are using it so sooner the businesses get into it the better for them.
Companies that produces promotional products and personalised gifts, Social Media campaign is a great marketing opportunity for them because you can target both individuals and businesses at once.
No related posts.
To start earning money with your blog, initially use Google Adsense but gradually as your traffic increases, keep adding more and more money making programs to your site.
Finally the first person to comment. You make some great points here. I was reading John Reese’s blog yesterday about building friendships and I see that you make a point in this post about building friendships and relationships. They are definitely important.