May 6, 2010
SEO Basics : A Few Pointers For Newcomers To Internet Marketing
Search engine optimization (SEO) is the process of obtaining rankings in Google, Yahoo and Bing on the basis of the quality of your website alone. SEO is the preferable method of internet marketing over sponsored links because, following the initial investment, most search positions can be retained at relatively little cost. To succeed with SEO, the first step is to establish what search terms, also known as keywords, your potential customers are using when searching for whatever it is that you are offering. You want to find out which specific keywords will bring the most visitors to your website. For example, approximately 3 times as many people type ‘kitchen door handles’ in to a search engine each month than they do ‘internal door handles’, even though they are basically the exact same item. On-site optimization is the next SEO consideration. This involves altering page names, meta tags, headings and the anchor text used for internal links to include your chosen keywords and phrases, thus ensuring that any visiting search engine spider or robot is left in no doubt over what your website is about. Content is also rewritten to include relevant keywords throughout the site. The best approach is to have each page of a website target one specific keyword, or keyword phrase. It is important to remember that content must also make perfect sense to humans (writing it solely for the search engine spiders is a big mistake). You need great content; not only will it convince potential customers to buy your product or service, but first class content is often shared among the web via blog and article sites, and each time your content is referred to you will likely get a link pointing to your website. Each back link from another website is regarded by the search engines as being an indication that your website is a quality one, and the more links you get, the higher you will rank for your chosen keywords.
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