May 6, 2010
Real-Time in Computer World
First speech was an introduction into how realtime has become so vital and how it leads the way with breaking news stories, such as the death of Michael Jackson and how Google and Bing argued over deals with Twitter.In all honesty, it’s nothing you haven’t heard a million times before.
Second up was Rob Walk from a company called NovaRising. He showcases a platform they’ve develop which scans and parses tweets about music to break them down into thematic groups on genre, artist and sentiment. He feels this is something that Search Engines are missing.That is a fair point, especially when Google launched real-time and there was so much spam that wasn’t being filtered, but probably the key thing is a ranking alogirithm for all results to filter out spam.Lately though this is something that Google have definately improved on. and I think the likes of sentiment analysis is in pretty early stages in terms of sophistication, but it may one day be incorporated by search engines. I don’t think that’s their role though.
Next up is Bill Scott from easelTV, talking about the integration of social network updates to TV screens, how TV watchers are profiled and how to “SEO TV” (something about metadata!). Sorry to sound cranky and I will look at this again after the conference, but I really don’t see how this is (a) anything to do with realtime search, and (b) remotely interesting or forward thinking. I can’t think of much worse than tweets or facebook updates being beamed onto my television as I settle down to watch my favourite show. Let alone realtime ads (*shudder*).
Next up, William Fischer from workdigital talks about a product they’ve developed for the recruitment industry to semantically analyse realtime updates from twitter, linkedin, etc. It’s a sales pitch. Not interested. If I wanted to be sold to I’d have gone to one of those free ‘conferences’ like TFMA or Internet World. Yawn.
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