Aug 17, 2010
Article Marketing Basics Explained
Article marketing is one of the most popularly utilized ways of promoting a new website and generating traffic. Basically, here is how it works: you write an article and submit it to an online article directory. The benefit to the article-directory is that it receives fresh content and the benefit to you is that you get a backlink. The way this works is that at the end of each article, there is the so-called “bio box” which contains a bit of information about you and in which you are allowed to place links.
So, what you can do is write an article and include a link pointing back to a website where you are selling and affiliate product or a product of your own. But perhaps you’re wondering, if it wouldn’t be better to publish the articles on your own website, instead of writing them for someone else’s website.
There are several benefits to submitting an article to the popular article directories like Ezinearticles: first of all, Ezinearticles already gets a lot of traffic. Quite simply, an article placed on an article-directory is more likely to be found buy new visitors than if it’s published on your own website. Another benefit is that the links pointing to your website can help increase your own sites importance and authority. If you can get many links from many article directories pointing to your website, this will result in better rankings and more search-engine traffic for you. Finally, it’s also worth mentioning that it’s often easier to get an article on an article-directory ranked for a keyword, because the article-directory itself already has lots and lots of backlinks going to it. If you do some promotion and link-building for an article on an article-directory, it will probably show up on page one of the search results for a keyword pretty soon. If you try to do the same thing with your own site, it will probably take a lot longer and a lot more promotion to get the same results.
Basically, article marketing allows you to publish your content to a very large audience and it creates backlinks and extra exposure for your website. That is the essence of article marketing.
Naturally, the more articles you can published, the greater the benefit your own website. One simple option is to take each one of your articles and publish them to several article directories. This helps you get more out of each article you write. A further step is to make use of article spinning programs to create more content in less time and get even more exposure and backlinks.
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